Wild Words

Words ought to be a little wild for they are the assaults of thought on the unthinking  — John Maynard Keynes

Wild? – maybe…
Well-chosen? – definitely
You and all your prospects are bombarded with 4000+ marketing messages each day. Our non-conscious mind has become so adept at filtering that almost none of them get through. If you aren’t using the words your prospect is using to think about their needs – your “assault” will be broken on the ramparts of the non-conscious filters…

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